50 YEARS OF PORSCHE DESIGN
TARGA & TIMEPIECE
True to the anniversary motto 'It's about time', the extensively restored Porsche 911 S 2.4 Targa returned in impressive form. During the restoration of the classic, we succeeded in creating a special reinterpretation of the sports car. The signature of FA Porsche, founder of Porsche Design and designer of the legendary Porsche 911, can be seen down to the last detail on the restored model. The vehicle from 1972, the year Porsche Design was founded, seamlessly combined the original and the modern. The sports car was equipped with original historic fabrics and the houndstooth pattern in the classic colour scheme of Black / Cool Grey and, as a homage to the brand anniversary, the '50 Years Porsche Design Edition' embossing was featured on the dashboard and headrests, among other places.
In cooperation with the world's leading auction house Sotheby's, two unique design icons were offered at a joint auction as the crowning glory of the anniversary year: the extensively restored Porsche 911 S 2.4 Targa from 1972 as well as a special one-off from Timepieces — the Chronoraph 1 — 911 S 2.4 Targa, which also dates from the founding year of Porsche Design. The heritage watch and the exceptional Porsche were auctioned off as a bundle during New York Luxury Week 2022. The special design of the case back of the watch corresponds to the historic Fuchsfelge of the Porsche 911 S 2.4 Targa. A highlight: the VIN no. of the vehicle is also engraved on the chronograph 1.
The Chronograph 1, developed at the in-house watch factory in Solothurn, Switzerland, converts the wearer's wrist movements into energy to power the mechanical chronograph calibre in a rotation-optimised manner. In doing so, it builds a bridge to the 911 Targa and makes this timepiece a special one-off that honours the past, celebrates the present and leads the brand into the future:
'Because it's about time to shape the future.'
Sotheby’s Luxury Week took place in New York from 29 November to 14 December 2022.
During the event, the legendary bundle could be bought at Sotheby's online auction.