Porsche Design® Official Site

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50 YEARS OF PORSCHE DESIGN

50Y ANNIVERSARY COLLECTION

To the anniversary

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Chronograph 1

The CHRONOGRAPH 1, REDEFINED

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50 YEARS OF PORSCHE DESIGN

Ever since Prof. F.A. Porsche established the brand in 1972, Porsche Design has always been driven by passion, innovation and powerful ideas. Now, 50 years later, the time has come not only to celebrate our history, but also to look to the future. Under the motto "It's about time", we are celebrating our anniversary with a host of exciting events, entertaining, informative design stories and, of course, with the exclusive 50Y Anniversary Collection. The limited new editions of the Chronograph 1 and the 1972 Porsche Targa await you as special highlights. As you can see, we have more than enough reasons to celebrate this year! Find out more about our anniversary and visit our 50Y hub.

TO THE ANNIVERSARY

50Y ANNIVERSARY COLLECTION

Chronograph 1 – 1972 Limited Edition

BORN IN 1972. REDEFINED IN 2022.

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To mark our 50th anniversary, we're bringing a number of iconic sports cars back onto the streets – and our first chronograph back onto your wrist. The Chronograph 1 – 1972 Limited Edition is a new limited edition of the 1972 original.

40mm Titanium Limited edition of 500 Sapphire glass

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50Y Porsche Design

Coffeetable Book

The story of Porsche Design is one of time and the spirit of the times – and of an exceptional man: Prof. Ferdinand Alexander Porsche. The exclusive anniversary volume, "Porsche Design: It’s about time", describes the man behind the brand he founded, and presents the most legendary designs from 50 years of design history. Excerpts from interviews, portraits by journalists, personal memories from friends and family, and as yet unseen photos show how the philosophy and design language of the 911 designer came into being – and continue to shape Porsche Design and Studio F. A. Porsche products to this day. It takes us on an exciting journey through time and into the world of a unique brand.

ABOUT THE PRODUCT

Back to our roots

Sport Chrono Collection

With the Sport Chrono Package with Porsche Design Subsecond watch, Porsche Design is returning to the vehicle, where it all began. The new Sport Chrono Collection represents the perfect companion piece. Available in a chronograph or subsecond variant, now for the first time also as a 39 mm version in addition to the 42 mm variant.

39 mm/42 mm titanium leather sapphire crystal

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Heritage

Prof. F. A. Porsche

In 1963, Professor Ferdinand Alexander Porsche created the Porsche 911, one of the most iconic designs of our time. Following his vision to extend the design principles of the Porsche 911 beyond the boundaries of the automobile, he founded Porsche Design in 1972.

Our success story