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Heritage of Prof. F. A. Porsche

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"Good Design Should Be Honest."

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    50 years of product design

    History of Porsche Design

    It started with the watch: F. A. Porsche created the foundation for his Porsche Design company in 1972 with the Chronograph I. Since then, Porsche Design has created iconic product designs. The Porsche family gives us personal insight into F. A. Porsche. We also open the doors to the studio in Zell am See to show you the past, present, and future of the Porsche Design brand and its products.
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    Unique in the Truest Sense.

    On the occasion of Porsche Design’s 50th anniversary, Porsche Classic has been working on a one-of-a-kind project over the past two years. To mark the anniversary, a Porsche 911 S 2.4 Targa from the founding year of 1972 has been restored to the smallest detail. As befits this one-off, the Chronograph 1 – 1972 Limited Edition appears as a single edition with Fuchsfelge wheel.
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    Inspired by the watch. And 50 years of history.

    At the same time, Porsche is honoring the anniversary with the launch of an exclusive edition model: the Porsche 911 Edition 50 Years of Porsche Design. For the first time in the history of Porsche car development, the design inspiration comes straight from the watch. Until now, the development of watches has always been based on the associated car.

    This version, limited to 750 vehicles, evokes design icons from F. A. Porsche with numerous equipment details. The Chronograph 1 – 911 Edition 50Y Porsche Design is released exclusively for those purchasing this vehicle. The anniversary model combines original 1972 design with contemporary innovations, thereby achieving a perfect connection to the here and now.

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    Know your roots

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    The future's coming now

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    Good design is timeless

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    Good design is functional

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    coming soon


    Go where you've never been before

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    Good design is purposeful

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    Be collaborative

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    Face your challenges head-on

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    Rethinking consumption

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    Technology is the catalyst

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    Never stay still

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    Search for inspiration

    It’s about time – 50 Years of Porsche Design

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    50Y Porsche Design

    Coffeetable Book

    The story of Porsche Design is one of time and the spirit of the times – and of an exceptional man: Prof. Ferdinand Alexander Porsche. The exclusive anniversary volume, "Porsche Design: It’s about time", describes the man behind the brand he founded, and presents the most legendary designs from 50 years of design history. Excerpts from interviews, portraits by journalists, personal memories from friends and family, and as yet unseen photos show how the philosophy and design language of the 911 designer came into being – and continue to shape Porsche Design and Studio F. A. Porsche products to this day. It takes us on an exciting journey through time and into the world of a unique brand.


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