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1. Body responsible for data processing („controller“)
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG takes the protection of your personal data and the legal obligations to ensure data protection very seriously. The law requires full transparency regarding the processing of personal data. You as a data subject can only understand the details of the processing if you are duly informed about the purpose, nature and scope of the processing.
The body responsible for the data processing, i.e. the controller within the meaning of the General Data Protection Regulation (GDPR), the Bundesdatenschutzgesetz (German Federal Data Protection Act – “BDSG”) and other data protection regulations is
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Telephone: +49(0)711/911 12911
- Referred to hereinafter as “controller” or “we” -
You can contact our data protection officer at:
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
- Beauftragter für Datenschutz -
Please be aware that, if you click the links on our website, you may be redirected to other websites which are not run by us but by third parties. We either clearly mark these links or the redirection becomes clear by a change in the browser address bar. We are not responsible for compliance with the applicable data protection regulations and secure treatment of your personal data when you use the third-party websites.
Cookies and similar technologies
Cookies are text files which a website places on your client and/or which are read there. They contain combinations of letters and numbers which enable us to recognise the user and user settings when the user comes back to the website which set the cookie; they also enable the user to stay logged-in to a customer account and enable us to statistically analyse a certain user behaviour.
The WebStorage technology enables local storage of variables and values in the user’s browser cache. The technology includes the so-called "sessionStorage" which remains stored until the browser tab is closed as well as the "localStorage" which remains stored in the browser cache until the cache is emptied by the user. The localStorage technology enables, among other things, recognition of the user and user settings when the user comes back to our website.
Pixel tags are small graphic files which are loaded from the severs of the respective service provider when a user accesses our website. This also includes loading of the program code which enables the collection of data (e.g. regarding your user behaviour while visiting our website).
Cookies / similar technologies can only be accessed from the Internet address where the cookie was set. This means that we cannot access the cookies set by the service providers involved (see above). The latter cannot access our cookies either. Third parties cannot access our cookies nor those of the involved service providers. Third parties may only gain access by technical attacks which we cannot control and for which we are not responsible.
If we specify the data categories we process, they include but are not limited to the following data: master data (e.g. names, addresses, dates of birth), contact data (e.g. email addresses, telephone numbers, messenger services), content data (e.g. entered texts, photos, videos, contents of documents/files), contract data (e.g. contract purpose, contract terms, customer categories), payment data (e.g. bank details, payment history, use of other payment service providers), usage data (e.g. history on our website, use of certain contents, times of access, contact history and purchasing history), connection data (e.g. device information, IP addresses, URL referrer), position data (e.g. GPS data, IP geo-localisation, points of access).
3. Information on the data processing
We only process personal data to the extent permitted by law. We only disclose or transfer personal data to third parties in the cases described below. The personal data are protected by appropriate technical and organisational measures (e.g. pseudonymisation, encryption).
Except where we are obliged by law to store the data or disclose or transfer them to third parties (including but not limited to prosecuting authorities), the decision which personal data we process and for how long and to which extent we may disclose or transfer them to third parties depends on the specific website features you use from time to time.
4. Storage duration
The personal data are deleted as soon as the purpose of the processing or the prescribed storage period, if any, has expired unless the storage of the personal data needs to be continued for the purpose of entering into or performing a contract. If and to the extent we are obliged to inform you about the duration of storage of cookies and similar technologies, this information is made available in sec. II below and in our cookie consent tool.
5. Automated individual decision-making, including profiling
Automated individual decision-making including profiling only takes place with the following processing activities: