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Rebirth of an icon.

Eyewear P8928

It's about time

Iconic design since 1972

A truly epic story

    50 YEARS OF PORSCHE DESIGN

    50 years of Porsche Design

    Our history is one of time and the spirit of the times.

    50 years of Porsche Design means five decades brimming with passion, innovation, and icons. For our anniversary, we don't just look back proudly at our heritage, but also breathe new life into it with the 50Y Anniversary Collection. Look forward to a year full of intriguing insights, exclusive events, limited edition products and get ready to be inspired by the next chapter of our story.
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    1972 in the Here and Now

    Return of an Icon

    To mark the anniversary and working closely with Porsche Classic, Porsche Design has restored a 1972 Porsche Targa S 2.4. The black 911 runs on anodized Fuchsfelge wheels and is adorned with classic platinum side stripes. As a special highlight, the Targa earpiece is also glazed in platinum – reinterpreting the brushed stainless steel of the old model. As befits this one-off, the Chronograph 1 – 1972 Limited Edition appears as a single specimen with Fuchsfelge wheel, and, together with the car, was auctioned in December via auction house Sotheby’s in New York.
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    A Classic with a New Look

    The Chronograph 1 – 911 Edition 50Y Porsche Design is reserved exclusively for those purchasing the Porsche 911 Targa GTS Edition 50 Years of Porsche Design, limited to 750 specimens. With its limited-edition number on the case back, the watch is inseparably linked to the sports car. Porsche Design has remained true to the look of the original 1972 chronograph. The current logo and lettering were used in place of the historic brand design, however – these details facilitated its transformation into a modern timepiece and tie it into the design philosophy introduced by F. A. Porsche.
    To the chronograph

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    Chronograph 1 – All Black Numbered Edition
    The comeback of the first sports car for the wrist.
    The Chronograph 1 – All Black Numbered Edition is available as of November 2022 and will be produced in a small series of a maximum of 1,000 watches per year in the in-house watch manufactory in Solothurn.
    • Puristic
    • Revolutionary
    • Timeless
    Preorder now
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    P'8950 Iconic 3D 50Y Edition
    Limited to 911 units
    The Latest Technology and a Revolutionary Shape
    The Latest Technology and a Revolutionary Shape
    • 3D printing
    • Shield
    • RXP® earpiece
    Learn more
    Hardcase Trolley
    50Y Hardcase Trolley S
    Limited run of 911 units
    Timeless design in carry-on size
    The 50Y Hardcase Trolley’s automotive-inspired character leaves no doubt about its exclusive Porsche Design DNA.
    • Carry-on suitcase
    • 40 l
    • 3 kg
    Learn more
    P8928 Sqaured Aviator 50Y Edition
    P ́8928 Squared Aviator 50Y Edition
    Limited to 1972 units
    The reinterpretation of the P´8478
    The P‘8928 brings the iconic design with its squared aviator form into the here and now.
    • interchangeable lens system
    • 100% ultra-lightweight titanium
    • Flat base 2 curve lenses
    about the product
    50Y Backpack
    50Y Backpack
    Precision in luggage // 50Y Backpack
    The 50Y Backpack also has the distinctive hallmarks of Porsche Design.
    • Functionality
    • Dynamism
    • Precision
    About the product
    Chronograph I - 911 Edition
    Chronograph 1 – 911 Edition 50 Jahre Porsche Design
    Limited edition of 750
    Purist design with sports car DNA
    This timepiece is exclusively available to owners of the new Porsche 911 50 Years Porsche Design Edition.
    • Titanium case
    • Ø 40.8 mm
    • Sapphire glass
    About the product

    50Y Anniversary Collection

    Design that writes history.

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    50Y RCT PWRPlate Sneaker

    Limited to 911 units

    $415.00

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    50Y Sunglasses P´8950

    Limited to 911 units

    $1,800.00

    Hardcase Trolley

    50Y Hardcase Trolley S

    $750.00

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    P’8478 – 50Y EDITION

    Limited to 1972 units

    $880.00

    50Y Reversible Jacket

    50Y Reversible Jacket

    $1,050.00

    P8928 Sqaured Aviator 50Y Edition

    P ́8928 Squared Aviator 50Y Edition

    Limited to 1972 units

    $880.00

    50Y Weekender

    50Y Weekender

    Limited to 500 units

    $790.00

    Beach towel

    50Y Beach Towel

    $115.00

    50Y Sneaker HighTop

    50Y Sneaker HighTop

    Limited to 911 units

    $515.00

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    50Y Cap

    $65.00

    50Y Crew Neck T-Shirt

    50Y Chequered Flag T-Shirt

    $165.00

    50Y Targa Gloves

    50Y Targa Gloves

    $240.00

    50Y Wallet

    50Y Wallet

    $119.00

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    50Y Crew Neck T-Shirt

    $140.00

    50Y Targa Leather Jacket

    50Y Targa Leather Jacket

    Limited to 500 units

    $3,250.00

    50Y Cardholder 8

    50Y Cardholder 8

    $75.00

    50Y Chequered Flag Scarf

    50Y Chequered Flag Scarf

    $255.00

    50Y Backpack

    50Y Backpack

    Limited to 500 units

    $669.00

    50Y Billfold 10

    50Y Billfold 10

    $109.00

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    50Y Coffeetable Book

    $65.00

    50Y Denim Pants

    50Y Denim Pants

    $320.00

    50Y Passport Holder

    50Y Passport Holder

    $109.00

    We write history

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    "Eight theories on the consumption of the future"

    Rethink consumption

    A product like a watch doesn’t just tell the time these days. Values, convictions, and design philosophy are just as ubiquitous and relevant in a purchase decision. Carla Buzasi, CEO of London-based trend research agency WGSN, knows why this will be even more significant in future, with brands representing a whole lifestyle. She brings us along as she reveals the consumption of the future.
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    Timeless design

    51 highlight products

    Good design is forever

    Everything within Porsche Design was and still is designed in accordance with the design principles set out by F.A.Porsche. These were the basis on which he explicitly claimed to create timeless design, setting out the path for products that are as innovative now as the day they were launched. Time to travel through the past 50 years of Porsche Design with its most iconic products.
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    Interview with Dr. Jan Becker

    Interview with Dr. Jan Becker and Roland Heiler

    The future starts now

    We talk about 50 years of Porsche Design together with Porsche Design CEO Dr. Jan Becker and Chief Design Officer Roland Heiler. We cover iconic design from the past to pioneering designs that characterize the future.
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    P8929 Sunglasses

    From a process to perfection

    Good design is functional

    Every day, our designers come up with hundreds of new ideas, but only one ultimately makes it into the Porsche Design Shops as a fully-fledged product. What has to happen in order to find the one and only right idea and send it through the design process until everything falls into place? Taking the example of the P'8928 sunglasses, we talk to our designers to reveal the processes behind our products and why no other alternative endings are possible.
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    Porsche Design and Porsche

    Porsche Design and Porsche

    Know your roots

    The origins of Porsche Design are based in that era's zeitgeist. The Chronograph I of 1972 saw F. A. Porsche present his idea of good design: Functionality and consistency through streamlined design. This design was based on the Porsche 911 and represented a revolution. The approach of combining design and function as contrasts remains a feature of both brands today—ultimately, they have the same roots.
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    Ferdinand Alexander Porsche

    Good Design Is Determined

    A designer who never set great store by fame and notoriety, and yet was one of the world’s best: Ferdinand Alexander Porsche.
    To this day, his ideas and visions are the main component of Porsche Design DNA. We have carefully compiled his statements in interviews and journalistic profiles and the memories of his closest relatives in order to create an image of the personality that F. A. Porsche was, creative and multifaceted in equal measure.
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    Events

    Show all
    from
    19
    Jan.
    50Y Special Exhibition
    Stuttgart

    50Y special exhibition

    50 Years of Porsche Design special exhibition. We write history.

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    from
    20
    Jun.
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    GRÖBMING

    Ennstal-Classic 2022

    Passion at the Porsche Design Grand-Prix.

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    23
    Jun.
    Store Event Hamburg
    Hamburg

    Store Event - Hamburg

    Join us to mark a special anniversary.

    learn more
    Newsletter - Porsche

    Always informed

    Newsletter

    Be the first to discover more about limited-edition products, events, and promotions for our 50th anniversary.
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