Information about the online shop and the stores >
Dear Porsche Design customer,
We are delighted to announce that our Porsche Design stores in Europe have reopened and that all the statutory public health and hygiene measures are in place. We are looking forward to welcoming you in person in store!
Please understand that due to the statutory requirements only a limited number of people are permitted in store at the same time. Depending on the case numbers in the area and the local guidelines, shopping opportunities may differ from region to region. All information on the re-opened Porsche Design stores is available in our store finder. Please note that the opening hours of our stores may change again at short notice depending on the prevailing situation. We recommend that you familiarize yourself with the applicable coronavirus protection regulations in your region before your visit.
Porsche Design Online Shop The Porsche Design Online Shop is continuing to fulfill online orders. As new developments continue to arise, please check our homepage for the latest updates. If you have any questions regarding your order, please feel free to contact our online shop at any time at shop@porsche-design.com. For all other questions, please email us at contact@porsche-design.de. Our team will be sure to reply as fast as possible to your request.
We thank you for your loyalty and appreciate your patience and understanding during this unprecedented time.
Stay safe!
Your Porsche Design Team
* Due to the ongoing coronavirus pandemic and possible weather conditions, there may be delays in delivery.
Our history is one of time and the spirit of the times.
50 years of Porsche Design means five decades brimming with passion, innovation, and icons. For our anniversary, we don't just look back proudly at our heritage, but also breathe new life into it with the 50Y Anniversary Collection. Look forward to a year full of intriguing insights, exclusive events, limited edition products and get ready to be inspired by the next chapter of our story.
Restoration of the 1972 Porsche Targa S 2.4
An Icon Returns
1972 in the Here and Now
Return of an Icon
To mark the anniversary and working closely with Porsche Classic, Porsche Design has restored a 1972 Porsche Targa S 2.4. The black 911 runs on anodized Fuchsfelge wheels and is adorned with classic platinum side stripes. As a special highlight, the Targa earpiece is also glazed in platinum – reinterpreting the brushed stainless steel of the old model. As befits this one-off, the Chronograph 1 – 1972 Limited Edition appears as a single specimen with Fuchsfelge wheel, and, together with the car, was auctioned in December via auction house Sotheby’s in New York.
A Classic with a New Look
The Chronograph 1 – 911 Edition 50Y Porsche Design is reserved exclusively for those purchasing the Porsche 911 Targa GTS Edition 50 Years of Porsche Design, limited to 750 specimens. With its limited-edition number on the case back, the watch is inseparably linked to the sports car. Porsche Design has remained true to the look of the original 1972 chronograph. The current logo and lettering were used in place of the historic brand design, however – these details facilitated its transformation into a modern timepiece and tie it into the design philosophy introduced by F. A. Porsche.
The comeback of the first sports car for the wrist.
The Chronograph 1 – All Black Numbered Edition is available as of November 2022 and will be produced in a small series of a maximum of 1,000 watches per year in the in-house watch manufactory in Solothurn.
A product like a watch doesn’t just tell the time these days. Values, convictions, and design philosophy are just as ubiquitous and relevant in a purchase decision. Carla Buzasi, CEO of London-based trend research agency WGSN, knows why this will be even more significant in future, with brands representing a whole lifestyle. She brings us along as she reveals the consumption of the future.
Everything within Porsche Design was and still is designed in accordance with the design principles set out by F.A.Porsche. These were the basis on which he explicitly claimed to create timeless design, setting out the path for products that are as innovative now as the day they were launched. Time to travel through the past 50 years of Porsche Design with its most iconic products.
We talk about 50 years of Porsche Design together with Porsche Design CEO Dr. Jan Becker and Chief Design Officer Roland Heiler. We cover iconic design from the past to pioneering designs that characterize the future.
Every day, our designers come up with hundreds of new ideas, but only one ultimately makes it into the Porsche Design Shops as a fully-fledged product. What has to happen in order to find the one and only right idea and send it through the design process until everything falls into place? Taking the example of the P'8928 sunglasses, we talk to our designers to reveal the processes behind our products and why no other alternative endings are possible.
The origins of Porsche Design are based in that era's zeitgeist. The Chronograph I of 1972 saw F. A. Porsche present his idea of good design: Functionality and consistency through streamlined design. This design was based on the Porsche 911 and represented a revolution. The approach of combining design and function as contrasts remains a feature of both brands today—ultimately, they have the same roots.
A designer who never set great store by fame and notoriety, and yet was one of the world’s best: Ferdinand Alexander Porsche. To this day, his ideas and visions are the main component of Porsche Design DNA. We have carefully compiled his statements in interviews and journalistic profiles and the memories of his closest relatives in order to create an image of the personality that F. A. Porsche was, creative and multifaceted in equal measure.
