Old Porsche model during sunset

News & events

News & Events

ALWAYS IN THE KNOW

Find out the latest from the world of Porsche Design – from new collections and collaborations to limited editions and exclusive events.

Lifestyle & sportswear

Fall/Winter 2021 Collection

01 / The Porsche Design x PUMA Collection Fall | Winter 2021

01 SPORTSWEAR COMBINING NATURE, TECHNOLOGY AND EVERYDAY LIFE

As progressive as the men they're made for: the new Porsche Design x PUMA Active and Hybrid styles. Innovative technologies, an array of features and new sustainability, combined in state-of-the-art designs.

02 / The Porsche Design Collection Fall | Winter 2021

02 FASHION, FUTURE-READY.

Sustainability, technology, style. The Fall/Winter 2021 collection explores boundaries, conquers new spaces, and creates timeless desirability. Discover trendsetting, perfectly combinable designs for today and tomorrow.

Patrick Dempsey sitting in a Porsche

READY TO FOLLOW YOUR VISION

Patrick Dempsey for Porsche Design

Porsche Design is bringing Hollywood star and motorsport enthusiast Patrick Dempsey onto the team. From January 2021, the motor racing enthusiast will become brand ambassador for Porsche Design Eyewear. Whether acting, directing, racing or competing – Patrick Dempsey consistently pursues his ideas and visions and always tries to get the very best out of himself and his projects.
Patrick Dempsey standing in front of a Porsche

A perfect team

Patrick Dempsey and Porsche Design are linked not only by the same initials – PD – but also by their shared passion for motorsport, precision and perfection. Not only is he a Porsche enthusiast, he also owns his own racing team and so has a long-standing close relationship with the Porsche brand. With the new Porsche Design Eyewear collection, Patrick Dempsey is ready for whatever comes his way – and not just behind the wheel.
Kollektion entdecken
CUSTOM-BUILT TIMEPIECES

Custom-built Timepieces

One watch – 1.5 million possible designs

The new Porsche Design custom-built Timepieces revolutionize the luxury watch segment. Using the specially developed watch configurator, now for the first time you can put together a timepiece based entirely on your own specification – from the case to strap and even personalized engraving.

THE BEST OF BOTH WORLDS

BRIC'S bags and luggage

01 PORSCHE DESIGN AND BRIC'S – AN EXCLUSIVE COLLECTION

The new Porsche Design bag and luggage collection combines Porsche Design's functional design philosophy and technical mindset with BRIC ́S craftsmanship and manufacturing expertise.

BRIC'S bagpack

02 A PERFECT COLLABORATION

Outstanding performance, high-quality workmanship and clear, minimalist design in perfect harmony coupled with years of experience, the best materials and pure passion, all come together to make up this outstanding collection. The collection includes a wide range of hard and soft cases, bags, backpacks and small leather goods.

A Porsche in  Zell am See

Official Timing Partner

CHRONOTIMER GP ICE RACE SPECIAL EDITION

Porsche Design is dedicating an exclusive chronotimer to the legendary GP Ice Race 2020 in Zell am See with a matt black design that pays tribute to the black instrument clusters in Porsche racing cars.
Timepiece laying on snow

THE TIMES CHANGE. THE FASCINATION REMAINS

The traditional race in Zell am See is just as spectacular and unique today as it was then . Amateur and professional racers, teams and manufacturers of different classes compete in the cold and ice to see who emerges as champion.

The Engine of Retail

The new store concept

Inside a Porsche shop

01 An exclusive experience

On December 4, the new Porsche Design store concept "The Engine of Retail" was revealed for the first time in Frankfurt. The redesign by Porsche Design aims to meet the changing buying behavior of its modern customers, who no longer just want to consume but also want added value in retail: to understand the brand, experience it and be inspired.

Frankfurt Porsche store

02 Innovative, inspiring, exclusive and interactive

The redesign not only shows the Porsche Design brand from its familiar properties of form and function, but also presents the attitude, history and values behind the designs through innovative storytelling and a multimedia customer approach.

Interactive brand experience table

03 A brand you can touch.

At the new, interactive brand experience table, customers can discover products and brand content in analog and digital form. Content is presented in large format via a 98'' LED screen. Classics meet new models on the new Timepieces island. For the first time, exclusive timepieces are not presented in a glass showcase, but instead can be experienced in close up on a mount. Without reflection. Without barriers.

1919 Globetimer UTC

BASELWORLD 2019

TIME FOR NEW ICONS

At Baselworld 2019, Porsche Design will present another innovation alongside the new, strictly limited 911 Chronograph Timeless Machine: the 1919 Globetimer UTC – a new milestone in the world of travel watches.