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The one and always.

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In the world of the Porsche 911 Turbo, exceptional sportiness and visionary foresight merge. These characteristics also apply to Louise Piëch, the eldest daughter of the legendary car designer Ferdinand Porsche. Celebrate her special day with the Turbo 'Louise', featuring unique details – from the tinted side and rear windows to the legendary tartan in the interior.

The 50th Anniversary Collection honours not only an extraordinary personality, but also the persistent commitment to push boundaries and embrace innovation.

Iconic in tartan

Dynamic in every fibre

The 911 Turbo Anniversary Collection combines tradition with a modern lifestyle. Sweaters and T-shirts celebrate the iconic tartan pattern, while reversible jackets and bucket hats stand for versatility with their two-in-one function. Perfect for day-to-day life or your next excursion. Each piece reflects the unparalleled dynamics and heritage of the Porsche 911 Turbo. Experience how legendary design paves the way for timeless style.

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Legendary versatility.

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Design for every lifestyle.

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