06 / The Porsche Design x PUMA Collection Spring | Summer 2022
As progressive as the men they're made for: the new Porsche Design x PUMA Active and Hybrid styles. Innovative technologies, an array of features and new sustainability, combined in state-of-the-art designs.Discover
07 / The Porsche Design Collection Spring I Summer 2022
Sustainability, technology, style. The Spring/Summer 2022 collection explores boundaries, conquers new spaces, and creates timeless desirability. Discover trendsetting, perfectly combinable designs for today and tomorrow.Discover Fashion-Collection
Behind the scenes with Patrick Dempsey
In December 2020, the new Porsche Design store concept "The Engine of Retail" was revealed for the first time in Frankfurt. The redesign by Porsche Design aims to meet the changing buying behavior of its modern customers, who no longer just want to consume but also want added value in retail: to understand the brand, experience it and be inspired.
The redesign not only shows the Porsche Design brand from its familiar properties of form and function, but also presents the attitude, history and values behind the designs through innovative storytelling and a multimedia customer approach.
At the new, interactive brand experience table, customers can discover products and brand content in analog and digital form. Content is presented in large format via a 98'' LED screen. Classics meet new models on the new Timepieces island. For the first time, exclusive timepieces are not presented in a glass showcase, but instead can be experienced in close up on a mount. Without reflection. Without barriers.