Ever since Prof. F. A. Porsche established the brand in 1972, Porsche Design has always been driven by passion, innovation and powerful ideas. Now, 50 years later, the time has come not only to celebrate our history, but also to look to the future. Under the motto "It's about time", we are celebrating our anniversary with a host of exciting events, entertaining, informative design stories and, of course, with the exclusive 50Y Anniversary Collection. The limited new editions of the Chronograph 1 and the 1972 Porsche Targa await you as special highlights. As you can see, we have more than enough reasons to celebrate this year! Find out more about our anniversary and visit our 50Y hub.

TO THE ANNIVERSARY