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Rebirth of an Icon.

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The new Chronograph 911 Sport Classic

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Innovative. Individual. Iconic.

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It´s about time

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Ready for Spring?

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    A Classic, Redefined

    Rebirth of an Icon.

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    The Chronograph 1 – All Black Numbered Edition pays homage to the unique and puristic design of the all-black timepiece from 1972. Like all our timepieces, the chronograph is manufactured with precise Swiss craftsmanship in our watch manufacturing facility in Solothurn.

    • Small series with limited quantities
    • Maximum of 1,000 watches per year worldwide
    • Porsche Design Caliber WERK 01.140
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    Patrick Dempsey for Porsche Design Eyewear

    From Spotlight to Oceanside

    Out of the hustle and bustle of everyday life, heading for the sun: We accompany Patrick Dempsey, equipped with the new Porsche Design Eyewear Collection, for a day in Malibu. Let the new sunglasses collection inspire you.
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    Ever since Prof. F. A. Porsche established the brand in 1972, Porsche Design has always been driven by passion, innovation and powerful ideas. Now, 50 years later, the time has come not only to celebrate our history, but also to look to the future. Under the motto "It's about time", we are celebrating our anniversary with a host of exciting events, entertaining, informative design stories and, of course, with the exclusive 50Y Anniversary Collection. The limited new editions of the Chronograph 1 and the 1972 Porsche Targa await you as special highlights. As you can see, we have more than enough reasons to celebrate this year! Find out more about our anniversary and visit our 50Y hub.