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With his “ten commandments” for Porsche Design, F. A. Porsche formulated—implicitly and explicitly—a standard for creating timeless design. This approach has produced countless products that remain as fresh and innovative as they were the day of their launch. It’s about time to take a look back over the past 50 years— at 51 of the MOST EYE-CATCHING PRODUCTS.
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The watch that started it all in 1972: the Chronograph I revolutionized the timekeeping world with its radical aesthetics.

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Porsche Design never needed time to find its feet. Case in point: the Exclusive sunglasses, which was the first in the world to feature interchangeable lenses allowing the wearer to adjust to different lighting situations. This unique function, coupled with innovative design, turnedthe product into an instant classic. Largely unchanged since their launch in 1978, the Exclusive Sunglasses remain a popular part of the Porsche Design range. Millions and millions of units have been sold—a testament to a design that is timeless in the truest sense of the word.

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The first Porsche Design lighter is launched in 1984; many more models
follow. Even with that first model, PorscheDesign looked to push technological
boundaries and build one of the thinnest lighters in the world. The lighter is made from titanium, and not just for aesthetic reasons either. Titanium is lightweight, anti-magnetic, and resistant to corrosion and heat. Not only that, it is also very pleasant to the touch.
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It’s all about the details: these sleek cuff links are crafted from high-quality, diamond-cut stainless steel, while the inlay features a small, elegant piece of carbon. The cuff links are the embodiment of the Porsche Design philosophy, both in terms of material choice and in their minimalistic form.
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What does Porsche Design smell like? The 180 Black scent offers an exhilarating
nose followed up by a sophisticated body and an elegant, masculine finish.
This eau de toilette is the fifth cologne produced by Porsche Design and is a treat for both the nose and the eyes. The matte black cylinder contains a mechanism that allows the bottle to be opened and closed by simply turning it 180°.
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In 1974, Porsche Design takes on its first camera in the shape of the Contax RTS 1. At the time, photographic technology is developing at breakneck speed, which is why Porsche Design is tasked with integrating additional features into the body while maintaining an uncluttered and logical architecture. The result was a 35mm SLR camera whose puristic functionality blazed a new trail in the world of photography. The Contax RTS 1 continues to hold legendary status among film photographers.
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In 1982, Porsche Design develops the Antropovarius reclining chair in collaboration with Italian furniture manufacturer Poltrona Frau. Together with the Institute for Ergonomics at the University of Munich, the team designed adjustable rib elements modeled on the human spine and fitted them to a carbon profile. As a result, the Antropovarius is able to be customized to any body shape. Originally planned as a marketing product for Poltrona Frau, the company goes on to produce a whole series of the Antropovarius as office chairs.
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In 1976, Porsche Design makes waves with a futuristic interpretation of ski
goggles. The primary element of the design is that the goggles should make
a statement with their simplicity. Even though the goggles were manufactured
by Carrera, they continue to be known as the Porsche Design ski goggles. Despite their radical appearance, the goggles feature many more functions than you might imagine at first glance. The ski goggles are space-saving when packed away, are lightweight and comfortable to wear, while the panoramic visor provides a wide field of view.
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With the Fearless 28 powerboat, it doesn’t take long to see the connection between the Porsche Design Studio and Porsche itself. The inspiration for the design is the Porsche Carrera GT, which—at the time—offered unrivaled performance in a road vehicle. There is also something special about the speedboat’s hull, a feature that only reveals itself once you take a closer look. Normally, boats consist of a hull and a deck, with a guardrail along the side. The Fearless 28, on the other hand, is split into two horizontal sections, enabling designers to create sleek, smooth side panels with high shoulders.
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In 2008, Porsche Design and Adidas join forces to produce the Bounce:S, which goes on to win multiple awards that year and be selected by Time magazine as one of the 50 best innovations of the year. The innovative feature in question is a new absorption system developed in collaboration with engineers from the Porsche Engineering Group and modeled on a car suspension. The Bounce:S features a system of metal springs instead of a conventional foam sole to give athletes more forward propulsion and make for a more comfortable and stable shoe.
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Puristic, function, and the highest standard of quality: the IP 84 S adjustable lounge chair, developed on behalf of Interprofil GmbH, combines all of the principles that sets Porsche Design apart from other design studios. Thanks to the simple weight-balancing mechanism, the chair can be set to any position between fully upright and lay-flat with minimal effort. Instead of hiding the mechanism inside the chair, the designers have incorporated it into the die-cast aluminum armrests and turned it into one of the chair’s main aesthetic elements.

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Chronotimer Collection watches are a design tribute to the legendary Chronograph I of 1972. F. A. Porsche created the world’s first black watch—a precision instrument featuring outstanding contrast that made telling the time as easy as checking your speed dial. Series 1 features the WERK 01.200 movement, the first specially developed Porsche Design movement with a flyback function.
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Perfectly combining form and function. The first model in the Shake Pen series is released in 2006, and very soon the series becomes the most successful product in the Porsche Design Writing Tool collection. The unique shake function is responsible for the series’ popularity: giving the pen a short, sharp shake makes it ready to write and repeating the same movement retracts the ink cartridge.
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Porsche Design and Puma FutureLab got together to develop an elegant casual training shoe that incorporates the latest research and findings from materials science. The sole contains auxetic materials that exhibit unusual stretching behavior when exposed to stress, offering perfect absorption every step of the way.
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In the 1980s, Grundig is seen as a somewhat outdated brand, and so it asks Porsche Design to design a television that would cause a sensation. For once, cost is no object—and so the designers come up with a TV that redefines the market. Modeled on a segment of a sphere, the TV features a non-reflective glass surface a small distance above the tube, giving the images a sense of two-dimensionality. The design also encompasses the housing, which features integrated speakers and a recess for the remote control.
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Porsche Design has always drawn on technological innovations to reduce designs to their key elements. For the P‘8924 Sunglasses, the lens frames were milled from solid titanium and fastened in place with an intricate titanium wire structure. These flowing lines are what gives the product its nickname: The Contour. The P‘8924 model also draws on the same hook-like elements used in the iconic Exclusive Sunglasses. Inspired by the elegant shapes of the Porsche 911 and manufactured by Rodenstock, the Sunglasses are limited to only 911 pairs.
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In 1995, designers are working on a pair of sports glasses featuring arched frames that bring the glasses as close to the wearer’s head as possible. The problem is that, due to the large radius of such lenses, these shield glasses are oftften too large and unwieldy. Porsche Design has the solution: an innovative folding mechanism. When folded away, the F0.9 glasses are just nine millimeters high—slim enough to fit in any pocket. The required radius is achieved by rotating the flexible and practically indestructible polycarbonate lenses by 90°.
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Instead of featuring a standard stopwatch and adjustment dial, the Monobloc Actuator is designed with a special rocker switch that is integrated into the casing. The switch design is the result of three years of development that sees Porsche Design watchmakers collaborate with engineers from the Porsche Development Center in Weissach, Germany. The inspiration for the sophisticated timepiece is the rocker-arm-activated valve control system found in the engine of the Porsche 911 RSR racing car.
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The large reflective lenses, which are screwed to the frame, give these glasses their characteristic appearance—but their global prominence is all thanks to Yoko Ono. For a long time following Beatles member John Lennon’s assassination in 1980, Ono would only agree to be photographed wearing sunglasses. In one photoshoot, for the October edition of Rolling Stone Magazine in 1981, she wears this very model. The cover is seen all over the world, and the glasses are soon nicknamed the “Yoko Ono glasses.” The model has since become a design classic, popular among celebrities, and still part of the Porsche Design product range today.
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Porsche Design develops a collection of home lighting fixtures for Zumtobel—and becomes one of the first lighting systems to use LED technology. But the real eye-catcher here is the geometric design featuring sophisticated kinematics. The P‘7121 floor lamp, for instance, is a three-in- one combination of bright ceiling light, atmospheric wall light, and reading light— depending on the angle of the lamp’s hinge. When completely vertical, the floor lamp brightly illuminates the ceiling above. When the lamp is angled downward, the light automatically removes too and turns into a convenient reading light.

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OCEAN 2000

The Ocean 2000 diving watch is developed in accordance with German Navy specifications to withstand extreme water pressure. To meet these demands, Porsche Design relies on a uniquely engineered watch body featuring three millimeters of glass and on another proven material: titanium. As a result, it becomes one of the first commercially available wristwatches of its era to withstand water pressure at a depth of 2,000 meters. To this day, the model remains a sought-after classic.
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Layer by layer to perfect sound: the enclosure of the PDS50 wireless speaker is crafted from solid aluminum with regularly spaced bands for a striking layered design, making it possible to incorporate a wireless charging surface at its base and creating space for a recessed bass reflex port at the bottom of the speaker. The premium engineering and design also means that the speaker is splash-proof and suited for outdoor use.
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A pipe smoker himself, F. A. Porsche wanted to free pipes from the constraints of their usual aesthetics. Porsche Design engineers a bowl made of aluminum with parallel cooling fins modeled after air-cooled single-cylinder motorcycle engines. Increasing the surface area helps cool the smoke, allowing users to experience the full body and aroma of the pipe tobacco. The shank of the pipe is made of premium briar root, enhancing the flavor. Despite a market that tends to be conservative, the pipe is a major success.
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Porsche Design develops a series of small kitchen appliances at the request of Bosch-Siemens-Haushaltsgeräte. The casing is made from brushed extruded aluminum profiles, material never before used with household objects. The designs are met with resistance, with a survey of potential customers revealing a preference for a different design. What’s more, the manufacturing process is extremely expensive. Nevertheless, the series still enters production and proves to be a game changer. The market for high-end appliances is considered small, but the new products prove extremely popular. The kettle alone, of which around 100,000 units were expected to be sold, sees sales figures upward of 1.2 million.
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Rollei asks Porsche Design to design a camera that combines a variety of functions while conveying the brand values of quality and exclusivity. Titanium casing and a real leather hand grip give the camera a stylish appearance. Even though the QZ 35 is an automatic camera, it still features an array of settings that photographers can tweak. But it is also important that the switches and dials do not affect the compact design, which is why the main elements sit flush with the casing and pop out when pressed.

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Not only do Porsche Design products work wherever they are in the world, they are also targeted at a cosmopolitan audience. The 1919 Globetimer UTC travel watch can be set to local time with the push of button. The mechanism is inspired by the Porsche dual-clutch transmission and allows the current time zone to be adjusted without losing the exact time setting. The complex system activated by a pusher was a world exclusive, meaning that the watch mechanisms had to be specially developed for the product.
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Porsche Design develops the Worldtimer to widespread acclaim in 2008. The strap attachment is designed to separate strap from watch body, giving the watch its characteristic tight fit. The design goes on to serve as inspiration for the vastly popular 1919 series. The Worldtimer displays the time in two different time zones at once, with a simple pusher button allowing the wearer to switch time zones with ease and, for the first time, without losing time settings. A special mechanism module was designed to realize the sophisticated timekeeping system.
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Porsche Design releases a second diving watch, more than 25 years after the launch of the Ocean 2000. This model features a complex seal system that is water- resistant to a depth of 1,000 meters. Not only that, the designers also come up with a three-part casing design that offers divers one extra-special feature. Normally, diving time is set on diving watches with a bezel, which can often be misadjusted under water. With the Diver, on the other hand, the body of the watch sits in a titanium case allowing the bezel to be locked in place.
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The CP4 motorcycle helmet features elegant, clean lines and an unmistakable two-color design. As always, Porsche Design does away with needless features, for functional as well as aesthetic reasons: integrating the visor into the outer cover protects it from damage even when the visor is open. Opening the visor also cleans the surface thanks to a special cleaning system. However, there is one other feature of the CP4 motorcycle helmet that is particularly popular among customers: the option to fully customize the helmet and visor colors.
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The special innovation behind the L’ingenuo is the clever mechanism that allows the lamp to be two things at once: a reading light with a directed beam and an interior object providing pleasant ambient light. To connect the bulb to the power source, the rod has to come in contact with the metal ring on the lamp body and a metal plate on the inside of the lamp. The rod is not connected to the opal glass body, and so can be removed and turned around depending on the desired ambience. As the lamp only requires 12 volts of power, there is no risk of electrocution.

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The first Porsche Design mobile phone comes about following a partnership with small French manufacturer Sagem. The designers are looking to create an exclusive niche product and develop a phone featuring a range of technical innovations that requires a unique manufacturing process. The casing is milled from a solid aluminum block and the screen can be rotated 180° and used as a camera. The cellphone also has a fingerprint sensor, providing secure and convenient unlocking.
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A couple of years after developing its first mobile phone, Porsche Design goes on to create its first smartphone. The technological platform comes from BlackBerry, at the time a popular status symbol among businessmen and -women, politicians, and celebrities alike. The Porsche Design model is designed with an elegant stainless-steel frame, a handcrafted, leather cover on the back, and a specially developed metal keyboard. With its high-quality appearance and puristic design, the P’9981 smartphone is a means of standing out from the crowd.
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In 2018, Porsche Design and Huawei combine to launch their first smartphone. The task was clear: create a smartphone that is a cut above, not only offering the best technology Huawei can produce, but also raising the bar when it comes to aesthetics and build quality. The Mate 40 RS—the sixth model of the Mate series—is the next chapter in the success story. A special precision engraving process was set up to achieve a smooth transition between the nano-ceramic coating on the back of the smartphone and the octagonal camera module.
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The compass watch combines two precision instruments in a single product: a mechanical, self-winding watch mechanism and a night-use compass. But combining these two instruments is quite a challenge— none of the components can be magnetic, otherwise the compass would not work properly. The watch is manufactured by luxury watchmaker IWC, which suffers greatly from the emergence of cheap quartz watches in the 1970s. The compass watch, which inspired a whole generation of subsequent models, marks a reversal in IWC’s fortunes.
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The most striking features of the P‘5694 sunglasses are the subtle magnetic dots on the frames. These magnets allow the lenses to be separated from the frames and replaced with a different-colored set. Instead of burying the magnetic surfaces inside the lenses, the designers chose to make them visible and use this unusual function as an aesthetic device. The frames are made out of a curved strip of metal of a uniform thickness that creates a minimalist and elegant shape.
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Italian furniture manufacturer Ycami assigns Porsche Design with the task of designing an aluminum chair for both house and garden that is rugged and resistant to adverse weather and vandalism. The designers choose to make the seat and the backrest from carefully polished diecast materials. However, no-one considers that the aluminum parts may get hot when exposed to sunlight, especially in Mediterranean countries. And so, shortly afterwards, a new series of the chair is designed with the seat and backrest made from pastel-colored plastic.
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Ever since the iconic Yoko Ono glasses, the use of visible screws in eyewear products is a firm fixture of any set of Porsche Design eyewear. The Hexagon sunglasses draw on this heritage and incorporate another element so characteristic of Porsche Design: the link to exclusive cars. The eight hexagonal screws that hold the milled titanium frame in place are inspired by the engine block in a sports car. The precision and stability of the design is underscored by the exclusive manufacturing process, in which every single screw is tightened by hand.
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Porsche Design is the first watchmaker in the world to take the principles of series manufacturing in sports cars and apply them to timepieces. With Porsche Design custom-built Timepieces, customers can customize their very own chronograph using the online configurator. The Porsche production concept in Zuffenhausen is not the only source of inspiration for custom-built Timepieces, either: all configuration options are based on the 911—the use of titanium is a reference to the lightweight construction of the exclusive sports car, while the color options are based on 911’s interior and exterior colors and the rotors are a nod to the wheel design.

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When developing the Type 301 series, designers pay close attention to gourmet chefs’ knife skills. Conventional rules of design are completely ignored, and instead form followed function and ergonomics. Given knife movement when held at the front of the hand tends to be vertical, and more horizontal when held towards the back of the hand, the vertical surface of the blade transitions smoothly into the handle. The bead of stainless steel forms the sole haptic separation between handle and blade, functioning as a thumb and index finger rest while chopping and dicing.
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Outstanding design in a compact package, where rigid stainless steel is made to seem flexible: thanks to the precision laser treatment on this ballpoint pen, the casing made of solid stainless steel features a meandering surface pattern that provides an extraordinary function. Once the mechanism is activated, the rigid shaft yields and the laser-cut openings slot together, reopening once the ink cartridge is retracted. This creates the illusion that the rigid body of the ballpoint is flexible. Porsche Design is the first brand to combine specialist laser technology with writing tools.
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BOOK ONE is Porsche Design’s first foray into the world of computing in 2017. The new laptop immediately causes a splash, as it is the first model in the world that functions as a convertible and detachable laptop. In other words, not only can the screen be rotated 360°, it can also be removed completely from the laptop. This is made possible by two interlocking stainless- steel hinges modeled on a sports car transmission. The complex mechanism also ensures that the two halves of the computer, made from sand-blasted aluminum, are always perfectly symmetrical at all times.
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The suitcase has a hard shell made from lightweight but robust polycarbonate, ensuring maximum stability while keeping weight to a minimum. The casual and elegant rib structure breaks up the surface aesthetically but also has an important function: it stiffens the hard case and makes it more resistant. The wheels live up to the Porsche Design name: they feature double bearings and a special coating that makes the suitcase run extremely smoothly and quietly.
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The L’Arx coat stand is all about one small detail that otherwise ekes out an existence as a necessary evil: the coat hanger. The coat stand itself consists of a subtle and straightforward structure of stainless-steel rods positioned at 30° to each other. Polished aluminum coat hangers can be hung up at any position on these rods, as the hangers are fixed in place by their own weight. The coat stand’s acute angles mean that it takes up far less space than a horizontal stand while accommodating the same number of coat hangers.
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The P‘3130 Mikado models, which are available as mechanical pencils and ballpoint pens, are an intriguing combination of design and function. The shaft is encased by 17 polished stainless-steel rods. When the rotating mechanism inside the writing tool is activated to extend and retract the lead or ink cartridge, the rods straighten up. If the mechanism goes beyond its centerpoint when retracting the lead or ink cartridge, the rods revert to their original position—slightly twisted, reminiscent of the start of a game of pick-up sticks.

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The briefcase was one of the first products to be developed in the studio in the 1970s. As with all other Porsche Design products, the challenge here is to turn an everyday object into an innovative piece of design. In this case, the combination lock is recessed into the carry handle, making it practically invisible. The case, made from understated smooth leather, comes with a saddlebag offering additional storage space if traveling with more than just documents—a fresh shirt, for instance.
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The Barazzoni espresso maker is modeled on the classic octagonal shape characteristic of the traditional Italian kitchen appliance. This reinterpretation by Porsche Design does away with the tapered section in the middle and instead features rigid, straight lines. The outer shape has also been redesigned, with double the number of faces on the bottom section compared to the top section, neatly concealing the irregular lines that are otherwise unavoidable with the classic octagonal shape.
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Porsche Design develops over ear headphones in collaboration with Yamaha with one pioneering innovation: the headphones offer an unrivaled listening experience but can be packed away small enough to fit into a regular pocket. This feature is made possible by the toothed plastic element that is extended when the headphones are worn but retracts automatically into a compact shape when they are packed away. The design also makes sure the headphones maintain the right contact pressure when in use. In the year of its launch, the headphones are added to the collection of the Museum of Modern Art in New York, United States.
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Porsche Design knows exactly what is needed at high speed: precision, reliability, instant feedback, and performance. In partnership with established ski manufacturer Elan, Porsche Design creates a set of skis that combines all of these properties. Drawing on materials such as carbon, plywood for the core, and double titanium reinforcement for the edges, the skis meet high standards of quality without compromising on style.
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In the early 1980s, Porsche Design develops a bike concept that includes a model cast entirely out of magnesium. Some 40 years later, the designers once again turn their hand to a two-wheeled product. E-bike drive technology has taken a gigantic leap forward and established itself as a mass-produced product. The Porsche eBike Cross offers the kind of performance and timeless elegance that is only possible with a Porsche model.
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Porsche Design turned the world of timepieces on its head with the Chronograph I, the world’s first black watch, and repeated the stunt in 1980 with the first ever watch made from titanium. The lightweight design of the watch is one of the most impressive features. The word Titan (titanium) is engraved onto the face to highlight the exclusivity of the material. Not only that, the watch also features a host of other technical details, including dials that are integrated into the frame. Porsche Design’s Titanium Chronograph revolutionizes the watch market and titanium becomes the material of choice in any timepiece design.
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Developing beautiful and functional products has never been enough for Porsche Design. Visual communication of the finished product always had to meet the same exact standards as the sophisticated and high-quality design. Bound in a titanium cover, exciting to the touch, and featuring jet black edges and a minimalist, elegant layout, this book is by no means an exception to the rule—telling the story not only of Porsche Design but also of itself.