3. WORKMANSHIP AND CRAFT ARE BECOMING INCREASINGLY VITAL
The desire for quality workmanship is inextricably linked to design. Appealing design that stands out from run-of-themill products is undoubtedly important, but so is product quality. There should be no compromises, and nothing should be out of place. This ties in with renewed interest in the manufacturing process. Customers want to know where and how things are manufactured; after all, watching a master of their craft at work is amazingly satisfying. This trend is huge: today, even beer and coffee sales can be increased through credible, authentic claims of artisanal production.
4. RECYCLING AND CIRCULAR ECONOMIES ARE BECOMING THE NEW STANDARD
“Buy less—but buy better” is the slogan you often here right now. There’s a great deal of truth in it, too: rampant consumerism, and the fact that so many products are used for a short time and then thrown away, is attracting more and more public scorn. The luxury segment has always stood out from the mass market in this respect, as items have always been and continue to be produced and consumed in limited numbers. But the trend towards conscious consumerism also holds relevance in the luxury market, too, as consumers switch their focus to product lifespans. There is another side to this trend, too: products are now perceived as being of higher quality if they are repairable, recyclable, or resellable There’s no doubt that this trend is impacting the automotive industry: a well-maintained classic car is more desirable than a mediocre new one. These considerations will start playing a more important role in the design process. How do products need to be designed and manufactured so that they last as long as possible?