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    News & Events

    50 YEARS OF PORSCHE DESIGN

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    IT'S ABOUT TIME

    To the anniversary

    News & Events

    ALWAYS IN THE KNOW

    Find out the latest from the world of Porsche Design – from new collections and collaborations to limited editions and exclusive events.

    Fashion & sportswear

    Spring I Summer 2022 Collection

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    The Porsche Design x PUMA Collection Spring | Summer 2022

    01 SPORTSWEAR COMBINING NATURE, TECHNOLOGY AND EVERYDAY LIFE

    As progressive as the men they're made for: the new Porsche Design x PUMA Active and Hybrid styles. Innovative technologies, an array of features and new sustainability, combined in state-of-the-art designs.
    Discover
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    The Porsche Design Collection Spring I Summer 2022

    02 FASHION, FUTURE-READY.

    Sustainability, technology, style. The Spring/Summer 2022 collection explores boundaries, conquers new spaces, and creates timeless desirability. Discover trendsetting, perfectly combinable designs for today and tomorrow.
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    Behind the scenes with Patrick Dempsey

    2022 EYEWEAR COLLECTION

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    READY TO FOLLOW YOUR VISION

    Patrick Dempsey for Porsche Design

    Porsche Design is bringing Hollywood star and motorsport enthusiast Patrick Dempsey onto the team. From January 2021, the motor racing enthusiast will become brand ambassador for Porsche Design Eyewear. Whether acting, directing, racing or competing – Patrick Dempsey consistently pursues his ideas and visions and always tries to get the very best out of himself and his projects.
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    A perfect team

    Patrick Dempsey and Porsche Design are linked not only by the same initials – PD – but also by their shared passion for motorsport, precision and perfection. Not only is he a Porsche enthusiast, he also owns his own racing team and so has a long-standing close relationship with the Porsche brand. With the new Porsche Design Eyewear collection, Patrick Dempsey is ready for whatever comes his way – and not just behind the wheel.
    Kollektion entdecken

    Custom-built Timepieces

    One watch – 1.5 million possible designs

    The new Porsche Design custom-built Timepieces revolutionize the luxury watch segment. Using the specially developed watch configurator, now for the first time you can put together a timepiece based entirely on your own specification – from the case to strap and even personalized engraving.

    The Engine of Retail

    The new store concept

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    01 An exclusive experience

    In December 2020, the new Porsche Design store concept "The Engine of Retail" was revealed for the first time in Frankfurt. The redesign by Porsche Design aims to meet the changing buying behavior of its modern customers, who no longer just want to consume but also want added value in retail: to understand the brand, experience it and be inspired.
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    02 Innovative, inspiring, exclusive and interactive

    The redesign not only shows the Porsche Design brand from its familiar properties of form and function, but also presents the attitude, history and values behind the designs through innovative storytelling and a multimedia customer approach.
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    03 A brand you can touch.

    At the new, interactive brand experience table, customers can discover products and brand content in analog and digital form. Content is presented in large format via a 98'' LED screen. Classics meet new models on the new Timepieces island. For the first time, exclusive timepieces are not presented in a glass showcase, but instead can be experienced in close up on a mount. Without reflection. Without barriers.