Anniversary | Porsche Design

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Chronograph 1 – All Black Numbered Edition

Rebirth of an icon.

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It's about time

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Iconic design since 1972

A truly epic story

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50 years of Porsche Design

Our history is one of time and the spirit of the times.

50 years of Porsche Design means five decades brimming with passion, innovation, and icons. For our anniversary, we don't just look back proudly at our heritage, but also breathe new life into it with the 50Y Anniversary Collection. Look forward to a year full of intriguing insights, exclusive events, limited edition products and get ready to be inspired by the next chapter of our story.

1972 in the Here and Now

Return of an Icon

To mark the anniversary and in close collaboration with Porsche Classic, Porsche Design has restored an iconic 1972 Porsche Targa S 2.4. The black 911 features anodized Fuchsfelge wheels and classic platinum side stripes. As a special highlight, the Targa bar is finished in platinum, reinterpreting the brushed stainless steel design of the original Targa model. Matching the exclusive one-off 911 is a one-of-a-kind Chronograph 1 – 1972 Limited Edition, featuring a winding rotor that is derived from the classic sports car and shaped in the iconic Fuchsfelge wheel design.

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A Classic with a New Look

The Chronograph 1 – 911 Edition 50Y Porsche Design is reserved exclusively for those purchasing the Porsche 911 Targa GTS Edition 50 Years of Porsche Design, limited to 750 specimens. With its limited-edition number on the case back, the watch is inseparably linked to the sports car. Porsche Design has remained true to the look of the original 1972 chronograph. The current logo and lettering were used in place of the historic brand design, however – these details facilitated its transformation into a modern timepiece and tie it into the design philosophy introduced by F. A. Porsche.

To the chronograph

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Chronograph 1 – All Black Numbered Edition

The comeback of the first sports car for the wrist.

The Chronograph 1 – All Black Numbered Edition is available as of November 2022 and will be produced in a small series of a maximum of 1,000 watches per year in the in-house watch manufactory in Solothurn.

Puristic
Revolutionary
Timeless

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P'8950 Iconic 3D 50Y Edition

Limited to 911 units

The Latest Technology and a Revolutionary Shape

3D printing
Shield
RXP® earpiece

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50Y Hardcase Trolley S

Limited run of 911 units

Timeless design in carry-on size

The 50Y Hardcase Trolley’s automotive-inspired character leaves no doubt about its exclusive Porsche Design DNA.

Carry-on suitcase
40 l
3 kg

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P ́8928 Squared Aviator 50Y Edition

Limited to 1972 units

The reinterpretation of the P´8478

The P‘8928 brings the iconic design with its squared aviator form into the here and now.

interchangeable lens system
100% ultra-lightweight titanium
Flat base 2 curve lenses

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50Y Backpack

Precision in luggage // 50Y Backpack

The 50Y Backpack also has the distinctive hallmarks of Porsche Design.

Functionality
Dynamism
Precision

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Chronograph 1 – 911 Edition 50 Jahre Porsche Design

Limited edition of 750

Purist design with sports car DNA

This timepiece is exclusively available to owners of the new Porsche 911 50 Years Porsche Design Edition.

Titanium case
Ø 40.8 mm
Sapphire glass

About the product

Discover the collection

50Y RCT PWRPlate Sneaker

Limited to 911 units

£315.00

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50Y Sunglasses P´8950

Limited to 911 units

£1,150.00

50Y Hardcase Trolley S

£625.00

P’8478 – 50Y EDITION

Limited to 1972 units

£565.00

50Y Reversible Jacket

£810.00

P ́8928 Squared Aviator 50Y Edition

Limited to 1972 units

£565.00

50Y Weekender

Limited to 500 units

£670.00

50Y Beach Towel

£85.00

50Y Sneaker HighTop

Limited to 911 units

£370.00

50Y Cap

£50.00

50Y Chequered Flag T-Shirt

£115.00

50Y Targa Gloves

£165.00

50Y Wallet

£109.00

50Y Crew Neck T-Shirt

£105.00

50Y Targa Leather Jacket

Limited to 500 units

£2,250.00

50Y Cardholder 8

£69.00

50Y Chequered Flag Scarf

£175.00

50Y Backpack

Limited to 500 units

£580.00

50Y Billfold 10

£99.00

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50Y Coffeetable Book

£45.00

50Y Denim Pants

£220.00

50Y Passport Holder

£99.00

We write history

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"Eight theories on the consumption of the future"

Rethink consumption

A product like a watch doesn’t just tell the time these days. Values, convictions, and design philosophy are just as ubiquitous and relevant in a purchase decision. Carla Buzasi, CEO of London-based trend research agency WGSN, knows why this will be even more significant in future, with brands representing a whole lifestyle. She brings us along as she reveals the consumption of the future.

51 highlight products

Good design is forever

Everything within Porsche Design was and still is designed in accordance with the design principles set out by F.A.Porsche. These were the basis on which he explicitly claimed to create timeless design, setting out the path for products that are as innovative now as the day they were launched. Time to travel through the past 50 years of Porsche Design with its most iconic products.

Interview with Dr. Jan Becker and Roland Heiler

The future starts now

We talk about 50 years of Porsche Design together with Porsche Design CEO Dr. Jan Becker and Chief Design Officer Roland Heiler. We cover iconic design from the past to pioneering designs that characterize the future.

From a process to perfection

Good design is functional

Every day, our designers come up with hundreds of new ideas, but only one ultimately makes it into the Porsche Design Shops as a fully-fledged product. What has to happen in order to find the one and only right idea and send it through the design process until everything falls into place? Taking the example of the P'8928 sunglasses, we talk to our designers to reveal the processes behind our products and why no other alternative endings are possible.

Porsche Design and Porsche

Know your roots

The origins of Porsche Design are based in that era's zeitgeist. The Chronograph I of 1972 saw F. A. Porsche present his idea of good design: Functionality and consistency through streamlined design. This design was based on the Porsche 911 and represented a revolution. The approach of combining design and function as contrasts remains a feature of both brands today—ultimately, they have the same roots.

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Ferdinand Alexander Porsche

Good Design Is Determined

A designer who never set great store by fame and notoriety, and yet was one of the world’s best: Ferdinand Alexander Porsche.
To this day, his ideas and visions are the main component of Porsche Design DNA. We have carefully compiled his statements in interviews and journalistic profiles and the memories of his closest relatives in order to create an image of the personality that F. A. Porsche was, creative and multifaceted in equal measure.