FATHER OF THE ICONIC SPORTSCAR
After the family returns to Stuttgart in 1950, Ferry Porsche forms the Porsche sports car manufacturer out of his father’s design studio. Ferdinand Alexander finishes secondary school at the Waldorf school and enrolls at the College of design in Ulm before joining the family firm as a designer in 1958. His first great challenge is designing what would become the Porsche 911, making him the father of the iconic sports car. In the 1960s, Ferdinand Alexander Porsche designs numerous other cars ; primarily race cars. His instinct for technology, materials, and his purist aesthetic become ever more refined. The greatest opponent for any race car, after all, is weight. It squanders power, time, and fuel – and thereby victory. “His” cars include the Formula 1 bullet Porsche 804 and the Porsche 904 Carrera GTS, whose plastic body was a masterpiece of lightweight construction in its day and is still considered one of the most beautiful race cars of all time.
The early 1970s are a time of transition for the company. Porsche KG becomes a joint stock company under the name Porsche AG and the family withdraws from business operations. Ferdinand Alexander Porsche retains his seat on the Supervisory Board but is forced to relinquish his position as head designer to comply with rules. In 1972, driven more by the need to create than a promising business model, he founds Porsche Design in Stuttgart.
The Porsche company is among the first to commission a project. The sports car manufacturer is in search of a suitable gift for employees of longstanding service. It commissions a watch and commits to buying 20 units per year. Otherwise, Ferdinand Alexander and his small team spend most of their time working on pursuits that interest him personally.