Data protection declaration

Data protection declaration

We at Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG are pleased to welcome you to our website and appreciate your interest in our company and products. To ensure that you may always feel safe and secure when visiting our site, we take great care to protect the confidentiality of your personal data. We are providing this information on data protection so that you will know what data we collect, when we store it, and how we use it. It goes without saying that we comply with all applicable German regulations governing data protection.

Anonymous data collection

When you visit our webpages, our web servers automatically record information of a general nature. This includes the type of web browser you are using, your operating system, the domain name of your Internet service provider, the IP address of your computer, the webpage from which you were referred to our site, the pages that you visit on our site, and the date and duration of your visit. None of this information can be used to identify you. We use these data for purely statistical purposes and in an anonymous form.

Collection and processing of personal data

We collect personal data only when you provide it voluntarily, for example when submitting a question, responding to a survey, entering a contest, or registering for personalized services. In each case we will inform you of the purpose for which we intend to use the data and, if required, ask for your consent before we save it. To protect against unauthorized access, your data are encrypted before they are transmitted and processed. E-mail transmissions are an exception to this.

Use and disclosure of collected data

The personal data collected through our webpages will be used without your consent only to process your questions, for which purpose they will be disclosed, if necessary, to licensees of Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG, Dr. Ing. h.c. F. Porsche Aktiengesellschaft, Porsche Deutschland GmbH, or their authorized service providers, including service providers engaged by us. Only with your consent will your personal data be used for advertising or market and opinion research purposes by Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG, Dr. Ing. h.c. F. Porsche Aktiengesellschaft, Porsche Deutschland GmbH, or their authorized service providers. You may permanently revoke your consent to such use at any time.

A list of current licensees may be found here.


Some areas of our site use “cookies”. A cookie is a small text file that a website writes to your hard drive. Cookies do not harm your computer and contain no viruses. Our Internet pages do not use cookies to collect personal information. We use the information contained in cookies to facilitate your use of our site and to adjust the pages to your needs.
You may also view our webpages without cookies, of course. If you prefer not to have cookies saved to your computer, simply use the appropriate option in your browser settings to deactivate them. You may also delete stored cookies at any time through your browser settings. Choosing not to accept cookies may, however, prevent you from enjoying the full functionality of what our site has to offer.


Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG employs technical and organizational security measures to protect your data against accidental or intentional manipulation, loss, destruction, or access by unauthorized persons. Our security measures are constantly being improved to reflect the latest technological developments.

Rights of data subjects

At your request we will specify in writing what personal information about you, if any, we have on file. If, despite our best efforts to keep our data accurate and up-to-date, the information we have for you is incorrect, we will correct it at your request. If you no longer wish to allow us to store your personal data, you may revoke your consent at any time by sending us a brief message.

If you have any suggestions, complaints, or questions concerning how your personal data are used, please feel free to contact our group data protection representative.

Group data protection representative

Dr. Ing. h.c. F. Porsche AG
Group data protection representative
Porscheplatz 1
70435 Stuttgart

Similar application to the benefit of Porsche Design GmbH

Insofar as Porsche Design GmbH is responsible for content for “Studio”/“Porsche Design Studio” or “Porsche Design GmbH”, the foregoing paragraphs apply also to the benefit of Porsche Design GmbH.

Privacy Policy

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under

You can refuse the use of Google Analytics by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website:Disable Google Analytics

Further information concerning the terms and conditions of use and data privacy can be found at or at Please note that on this website, Google Analytics code is supplemented by „ga('set', 'anonymizeIp', true);“ to ensure an anonymized collection of IP addresses (so called IP-masking)

We also use Google Analytics to evaluate data from AdWords, and the DoubleClick cookie for statistical purposes. If you do not want this, you can disable this via the Ads Preference Manager

This website uses Google Analytics reports on demographic characteristics, in which data from Google's interest-based advertising and third party visitors information (for example, age, gender and interests) are used. These data are not attributable to a specific person and can always be disabled via the display settings.