Events | Porsche Design

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It´s about time

Become part of our history

It’s About Time” to look back on 50 years of design history. We take you through a journey through the past, present and future of Porsche Design at various anniversary exhibitions and events. Discover how design icons come to life once more as we look back at the past 50 years.

50 Years of Porsche Design

It's about time": Under this motto, in the first half of 2022, the Porsche Museum presented a special exhibit for the first time – a journey through the history of an extraordinary brand and its founder Prof. Ferdinand Alexander Porsche. The exhibit brought many aspects of Porsche to life in an impressive way, such as the thinking behind engineering decisions, the world of design offices, and the racetracks that inspire those uniquely functional products that are characteristic of Porsche Design.

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50Y – a Tribute to 1972

For the 50th anniversary, a 911 Targa from 1972 returns in an impressive form. The one-of-a-kind item from the founding year of Porsche Design has been intricately restored. The Chronograph I, the first wristwatch derived from the cockpit of the 911, also returns as a counterpart to the classic car and as a tribute to the founding of the company. The Chronograph 1 – 1972 Limited Edition is visually true to the original, but technically state of the art.