Become part of our history

    50Y Logo
    It’s About Time” to look back on 50 years of design history. We take you through a journey through the past, present and future of Porsche Design at various anniversary exhibitions and events. Discover how design icons come to life once more as we look back at the past 50 years.

    Current events

    PORSCHE Museum 01/19/22 - 07/17/22

    50Y special exhibition

    History of Porsche Design


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    Porsche Design Store Hamburg 23.06.2022

    50Y in the Porsche Design Store

    Join us to mark a special anniversary.


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    Shows Picture of Ennstall_Classic_768x1024.jpg 20.-23. June 2022

    Ennstal-Classic 2022

    Passion at the Porsche Design Grand Prix.


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    Special 360° 50-Year Exhibition

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    50 Years of Porsche Design

    With the motto “It’s about time”, the Porsche Museum is presenting a special exhibition for the first time from January 19 to July 11, 2022 – a journey through the history of an extraordinary brand and its founder Prof. Ferdinand Alexander Porsche. Let yourself be carried away by the engineering mindset and immerse yourself in the world of design offices and racetracks that inspire the uniquely functional products that distinguish Porsche Design.
    911 Targa

    50Y – a Tribute to 1972

    For the 50th anniversary, a 911 Targa from 1972 returns in an impressive form. The one-of-a-kind item from the founding year of Porsche Design has been intricately restored. The Chronograph I, the first wristwatch derived from the cockpit of the 911, also returns as a counterpart to the classic car and as a tribute to the founding of the company. The Chronograph 1 – 1972 Limited Edition is visually true to the original, but technically state of the art. 

    Impressions of the Special Exhibition

    Entrance logo

    Exhibition from the top

    Car back

    Car back new

    Car detail

    Steering wheel

    car 2


    exhibit 2



    old car 3

    outside cars



    Event gallery

    50Y Launch Event

    01/18 | Porsche Museum Stuttgart

    Digital 50Y Launch Event

    Join us digitally and experience the kickoff of the special 50th Anniversary year.
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    GP ICE RACE 2022

    29–31 January 2022 | Zell am See

    GP ICE RACE 2022

    Take a look back at the 2022 GP Ice Race, the event that kicked off Porsche Design’s 50th anniversary year.
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    Newsletter - Porsche

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