BECKER: The principle of always questioning things and looking for the best possible solution is a clear maxim and part of our daily work. That’s why I think we succeed in combining tradition and innovation. We are aware of our responsibility towards our founding values, yet we always remain open to new things.
Can you give an example of this principle?
HEILER: You can see this principle, for example, in the way F. A. Porsche thought about the design and material of watches back then. In the 1970s, stainless steel, gold or silver were the preferred materials for watches. The material determined the color scheme. However, the Chronograph I created by F. A. Porsche was black, which was completely new and unusual at the time. He chose this color precisely because it cited the dashboard of a Porsche sports car, whose displays, kept in black, remained easy to read by the driver even in extreme situations. This should also apply to the watch. In addition, he was already thinking at the time about what material would be even more suitable than stainless steel, for example. It had to be light, not react with the body, i.e. hypoallergenic, and yet resistant. And so the material titanium came into play, which was used for the first time in 1980 with the Titan Chronograph. Processing titanium was extremely difficult, however, and the tools at the time wore out quickly, but F. A. Porsche insisted on its use because of its special properties. Today, all our watches are made of titanium. At the time, it was a pioneering act.
BECKER: Incidentally, the Chronograph I is still my favorite Porsche Design object. It combines our values almost perfectly. At the time, this watch was absolutely novel in its design and it was technically innovative. Its design is still at the cutting edge today.